Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.

Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – effortless everyday style.
Known for their punchy pops of colour and their quirky approach to effortless fashion, Elm Lifestyle began supplying their collections to clothing boutiques and homewares stores around Australia and New Zealand in 2012. 
Drawing inspiration from art and homewares, Elm Lifestyle’s current collections focus on making everyday wardrobe choices simple through the injection of beautiful colours and prints, layering pieces, easy wearing shapes and accommodative size ranges.