Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.


Drawing inspiration from art and homewares, Elm Lifestyle’s current collections focus on making everyday wardrobe choices simple through the injection of beautiful colours and prints, layering pieces, easy wearing shapes and accommodative size ranges.