Shanty Corporation - Behind The Label

Designed and curated in the small coastal town of Robe in South Australia,
The Shanty Corporation emerged as an integral addition to the Holiday Trading & Co Collective in the Summer of 2016.

An effortlessly chic and sustainable Australian women's clothing and lifestyle collection, with a classic European aesthetic, The Shanty Corporation is a collaborative story of looking, listening, gathering + skilfully weaving together beautiful fabrics in our hand-blended colour palettes, sustainable materials and original prints working their way into timeless shapes perfect for the Shanty customer.

With a strong focus on natural and sustainable fabrication, we work closely with
our manufacturers to create one-of-a-kind hand-worked pieces featuring intricate
embroidery, artisan fabrics, natural linens and neutral colours in stunning silhouettes, perfect for year-round relaxation.

Effortless and carefree but with chic styling for the sophisticated wardrobe must-have. The Shanty Corporation  has the unique ability to transcend generations, and have a strong appeal to both a younger and more mature demographic.

THE WOMAN BEHIND THE LABEL

The Shanty corporation's Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe.

In 2009 she decided to launch Holiday Trading & Co, a collective of lifestyle labels, and take on a whirlwind life of international roaming. Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the adventure was born, and in 2016, she introduced The Shanty Corporation.

Always inspired, Rayna spends her time creating and conjuring up new ideas with an incredible team behind her, all whilst traversing the world - from busy and colourful alleyways in India, to her quaint abode in France, to her city based Adelaide office and her coastal retreat, Robe in South Australia.

 


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