Our Story

There have been 3 generations of the Partington family in the fashion industry and it all started in a small room on North Terrace, Adelaide where Les Partington and son Robert started wholesaling fashion.  As the business grew more room was needed and they moved to a warehouse at King William Street, Kent Town. For the next 20 years they wholesaled iconic fashion brands such as Levi Jeans, Paramount Shirts, Supre and Smile Jeans just to name a few.

After Les passed away the wholesale business was sold to Eudunda Farmers and Robert and wife Jan took the giant leap into fashion retailing. In 1988 our flagship store, 'Sydney Street Boutique' was born. The store was named after the street adjacent to Burnside Village, and as many of the labels originated from Sydney, the name seemed like a good fit. The Sydney Street culture began to develop and the sales team were selected for their sincerity and attention to detail. The company became famous for great quality labels, and customers were treated like friends.

Sydney Street Boutique was one of the first stores established at Burnside Village and carved a reputation as a fashion destination. The customers loved the personalized service, the word went out to women across the state and the awards began to roll in. The boutique was upmarket and stylish and a few years later, along came our 2nd store 'Sydney Street Casual' which showcases over 50 of the best casual wear labels in Australia.

Brett Partington joined the company and worked his way up to Managing Director taking over from his father Robert due to ill health. NYDJ jeans then hit our shelves and changed the company forever. We became specialists in fitting the denim brand which became a global sensation when Oprah named it 'one of her favourite things'. Sydney Street became the No.1 stockist in Australia as well as being listed in the top 5 'single door' NYDJ stockists in the world.

Our client base was growing and we became famous for our unique brand of customer service. The sales team became experts in fitting garments and provide a genuine desire to please our customers and ensure they enjoy their shopping experience. After winning over 25 industry awards we were proud to receive several national awards including Australian Independent Retailer of the Year in 2010.

We wanted to stay relevant with the new tech savvy customers so we closed our boutique store and opened three online stores plus a 'pop-up' store selling Equinox clothing for our rural clients. We love our country customers and visit various  Field Days around SA. Sydney Street have also ventured into the technology world by developing a cutting edge Virtual Reality fashion show which is being showcased all over the world. We have recently launched our new responsive online store/website to allow everyone to conveniently shop with us, no matter where they are.

Sydney Street is a trusted and respected name in the Australian fashion industry, that has stood the test of time and continues to evolve with the fashion trends.

Our Philosophy

Our company philosophy is very simple...we care. We are like a family at Sydney Street and have a common goal to care about our team, our community, our industry, and most importantly YOU, our customer. Our aim is to engage, inspire, tempt, and retain you. We are proud of our reputation and want you looking good, feeling fabulous, and telling your friends about your Sydney Street shopping experience. We offer a unique mix of casual wear, denim jeans, shape wear, & stylish accessories and are the leading stockist for many Australian and International labels.

We stock a broad range of sizing in each style to ensure we cater for women of all body shapes and sizes. We fuse impeccable merchandising standards, with an extensive range of high quality and colourful fashion choices, which of course represent great value for you.

Our Team

Our team culture is the envy of many retailers and we have a happy workplace that has a positive and relaxed vibe that customers can feel. This translates to a friendly and 'pressure free' shopping experience for you. Our team are trained on colour, shape & styling and are passionate about obtaining the right fit for you every time. We would love the opportunity to discover your individual style, and create that special outfit or fashion look with you.

Our Commitment

At Sydney Street we guarantee you our utmost attention whether you are shopping in store or online. We offer sincere fashion advice, and are prepared to be honest and let you know when something is not fitting quite right. We will listen to you and understand your fashion needs, and look forward to looking after you the Sydney Street way.

Awards

National Finalist-2013 Australian Independent Retailer of the Year.
National Finalist–2011 Oracle Retail World-Small Retailer of the Year.
Winner–2011 Burnside Village Retailer of the Year.
National Winner–2010 Australian Independent Retailer of the Year (ARA).
2010 Burnside Village Hall of Fame Award.
National R/up–2009 Ragtrader Australian Fashion Retailer of the Year.
Winner–2008 Burnside Village Marketing/Promotions Award.
Winner–2007 Burnside Village Excellence in Customer Service & Sales.
State Finalist–2005 Ragtrader Fashion Retailer of the Year.
Runner up–2005 Burnside Village Retailer of the Year.
Runner Up–2005 Burnside Village Store Presentation Award.
National Winner–2004 Ragtrader Fashion Retailer of the Year.
Runner up–2003 Burnside Village Retailer of the Year.
State Finalist–2001 Retailer of the Year (ARA)
Winner–2000 Burnside Village Retailer of the Year.
Winner–1998, 2001 & 2002 Messenger Retailer of the Year
Winner–1996 Burnside Village Retailer of the Year..

 

Sydney Street Awards